SOCIAL MEDIA MARKETING STRATEGY Essay Example | Topics and Well Written Essays - 1000 words

SOCIAL MEDIA MARKETING STRATEGY - Essay Example Just as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular marketing and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical marketing solution is the holy grail challenge for top markets today. Advertising lost influence and dominance of the media when internet accorded all the audience the ability and power to manage and run personalized message delivery systems. With facebook, myspace, linkerdIn, instagram, blogs, pinterest, foursquare, yelp, and twitter attracting more than 89% users, it is therefore essential for the executive markets to re-think marketing. However, as evidenced the collapse of top global companies which heavily invested in social-media marketing, the whole idea of intensive social media marketing strategy is more complex and needs to be critically examined (Wollan et al., 2011, p.56-65) .... ctive Media Strategies to Market Mix The â€Å"willingness and ability† to develop diverse and new relationship with our clients is the key tool in integrating social media to match sustainable traditional market mix. By closely examining the 4P’s Marking Mix Model; product, place, price, and promotion, it is noted that the success of marketing is based on the strength of connection established between the corporation and its target customers (Wollan et al., 2011, p.56-65). This is the sole objective in marketing as it was more than a decade ago. With the increased competition in every industry, firms takes advantage of current dynamics in social marketing- the biggest step in marketing and advertising evolution as companies source for the most effective and best marketing strategy which connects them with their target audience. This raised the question on how marketing has changed over the last decade. One social media blog posted, â€Å"I believe we are in the Toddle r Phase of Social Media Marketing. Some companies will walk and talk faster than others - but we ‘ALL’ want to walk.† And not intending to â€Å"Coin a Phrase†. Some marketing consultants and managers have also recommended the phrase â€Å"Re-inventing Social Media† as a solution to social marketing and market mix challenges (Wollan et al., 2011, p.56-65). Marketing Integration & Social Media: Toddler Categories The first group of social media marketing toddlers is those companies which integrates their social media programs to match their marketing strategies. Though these companies register gains from such operations, they also make errors in the process. Their strategy is entirely founded on the principle of ‘willingness’, hence, they are naturally described as risk lovers. This does not

The Benefits of NAFTA and CAFTA Essay Example | Topics and Well Written Essays - 1000 words

The Benefits of NAFTA and CAFTA - Essay Example Farmers, workers and manufacturers benefit from the reduction of arbitrary and discriminatory trade rules, while consumers enjoy lower prices and more choices. By strengthening the rules and procedures governing trade and investment on this continent, the NAFTA has allowed trade and investment flows in North America to skyrocket. According to figures of the International Monetary Fund, total trade among the three NAFTA countries has more than doubled, passing from US$306 billion in 1993 to almost US$621 billion in 2002. That's US$1.2 million every minute. NAFTA has been a huge success for the U.S. and its NAFTA partners. It has helped Americans work smarter, earn more and increase purchasing power. It has contributed to more trade, higher productivity, better jobs, and higher wages. In ten years of NAFTA, total trade among the three countries has more than doubled, from $306 billion to $621 billion in 2003. That's $1.7 billion in trade every day. U.S. exports to Canada and Mexico gre w from $142 billion to $263 billion in NAFTA's first ten years. And Mexican exports to the U.S. grew 242 percent, improving lives and reducing poverty in Mexico. The DR-CAFTA, the treaty originally encompassed the United States and the Central American countries Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Then in 2005, the Dominican Republic joined the negotiations, and treaty became known as DR-CAFTA. The CAFTA-DR is the second largest U.S. export market in Latin America, behind only Mexico, buying more than $16 billion in U.S. exports. Successful CAFTA-DR implementation is critical to the broader U.S. policy goals for the Americas of strengthening democratic governance, expanding economic opportunity, and investing in people. CAFTA would require market liberalization for the majority of goods and services in Central America. In return, the U.S. has promised increased market access for certain sectors in Central America, including textiles and a limited increase in sugar quotas. To add, CAFTA is important to the DR-CAFTA countries' own businesses, enabling them to increase productivity and increasing the skills of millions of workers as new foreign businesses and new technologies enter their economies. With higher skills, workers will be more valuable and earn more money, increasing their living standards. As living standards rise and people enjoy better lives, their interest in preserving these benefits also increases. Because they have more to lose from a crisis, they strive to preserve peace and stability. As a result, the likelihood of civil conflict decreases. At the same time, the improved domestic situation reduces the incentives to leave home in search of a better life elsewhere.According to the Organization for Economic Cooperation and Development (1997) more workers in more firms in more countries derive their livelihood from cross-border trade and investment activity. Trade and investment have become major engines of growth in developed and developing countries alike. The volume of world merchandise trade is today about sixteen times what it was in 1950, a period during which the value of w orld output increased by a factor of 5.5. The period since 1950 saw a near doubling, from 8 to 15 per cent, of the ratio of world merchandise exports to global production. Most remarkable has been the